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The Wattys - Branding

Branding, logo design, social media graphics, motion graphics

 

The Watty Awards are Wattpad’s annual global celebration of stories and online community.

The identity was inspired by this year's theme and tagline “Your Story Matters”. The theme implies that while every story is different and all of them are important, they should be shared with the world. I developed a wide range of shapes/patterns to represent diversity. An extensive colour palette was also developed under the company's hero colour, orange. Working with the very talented illustrator Jenn Ilett, we wanted to take the approach of creating a hand-drawn, grassroots look for the illustrations. We felt this would connect better with the audience versus having a polished clean look. In addition, I animated each illustration in a fun simple way to bring them to life.

 
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