Branding, logo design, art direction
Logo and identity rebrand for the tech incubator, the DMZ, formally known as the Digital Media Zone at Ryerson University. The DMZ is located downtown Toronto and is Canada's top university business incubator.
As the lead designer, I developed all of the internal to external branding and marketing assets. My goal was to showcase the growth of the company and to solidify and amplify their brand presence. I developed a colour palette, typography system, and the additional assets such as branded pitch decks flyers, posters, banners, signage, t-shirts, tote bags, digital signage, wayfinding and press releases.
DMZ's mission statement: Fuelling the success of entrepreneurs by connecting them with influencers, experts and customers in a community that drives global innovation and learning.